Brand portfolio management

I am regularly consulted by my foreign colleagues or clients to help them deal with the many obstacles they encounter in managing their (or their clients’) brand portfolios in Switzerland. 

This is particularly true in the event of provisional refusal of registration, opposition proceedings or non-use of the trademark, not forgetting the related customs procedures and follow-up.

Exemples of mandates:

  • Customary trademark registrations in Switzerland and abroad;
  • Agreement reached with the Swiss Federal Institute of Intellectual Property concerning the extension of the registration of a well-known trademark in the field of writing-related products to other classes, notwithstanding the fact that the Institute considered the trademark to be descriptive in relation to these classes;
  • Agreement reached with the Swiss Federal Institute of Intellectual Property concerning the registration of a variation of a reputed trademark in the field of sports nutrients, which had initially been refused on grounds that called into question the registration strategy followed for over twenty years by the company holding the portfolio;
  • Successful opposition proceedings in which the customer’s registered trademarks partly reproduced an earlier trademark;
  • Monitoring approaches to customs to request their intervention regarding the importation of 2èmegeneration tobacco products infringing a customer’s brand.

Strengths :

  • Long-standing, customary and often constructive relations with examiners at the Swiss Federal Institute of Intellectual Property;
  • Competitive fixed prices (registration and opposition procedures);
  • Worldwide network, even in the most unlikely markets.