Category: Featured
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Legal500 Switzerland
Honored and grateful to share that BMG Avocats has been recognized by Legal 500 in the field of Intellectual Property, along with my partner Anne-Virginie La Spada. I am particularly thankful to have for the kind words received: “Philippe Gilliéron provides exceptional attention in copyright, digital technologies and emerging AI issues”, and “We have worked…
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AI Regulation and Switzerland
In February 2025, OFCOM published—at the Federal Council’s request—three major reports outlining possible options. This resulted in (1) the signing of the Council of Europe Convention on AI (on March 26, 2025), and (2) the decision to adopt a sector-specific approach, in contrast to the horizontal approach taken by the European Union with its AI…
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Recognition in Chambers Europe 2026 (Intellectual Property)
I am honored to be once again ranked in the Chambers Europe 2026 guide in the field of Intellectual Property. This recognition primarily reflects the trust of my clients, for which I am sincerely grateful, as well as the quality of the work carried out together with my colleagues at BMG Avocats on often complex…
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GILW 2026 – Geneva International Legal Week – Round table discussion on the challenges posed by AI governance
Next week, GILW 2026 (Geneva International Legal Week) will be held, providing Geneva with an opportunity to devote three full days to current legal issues affecting the Geneva and Lake Geneva region. As a founding member of GILA (Geneva International Legal Association), BMG Avocats is pleased to organize on Tuesday from 14’30-16pm at Mandarin Oriental…
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AI Governance – ISO 42001 Lead Implementer certified
Very pleased to have successfully completed the ISO/IEC 42001 Lead Implementer certification, with a 97% score. As financial institutions and other regulated organisations accelerate their use of AI, the key question is no longer whether to experiment with AI, but how to deploy it in production while maintaining robust governance and regulatory compliance. In the…
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Registering a sneaker as a trademark: decorative element and distinctive feature
On December 4, 2025, the Federal Administrative Court, in its ruling B-447/2025, upheld the refusal to register a position mark affixed to the side of a sneaker, as shown below: According to the Court, the graphic element in question was merely a decorative element commonly used in the industry and therefore lacked inherent distinctiveness. I…
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AI-generated logos and copyright: how far does legal protection extend?
The Amtsgericht of Munich ruling of February 13, 2026: a strong signal for generative AI On February 13, 2026, the Munich District Court handed down a particularly instructive ruling on the copyright protection of content generated by artificial intelligence. The court ruled that several logos produced using a generative AI tool did not entitle their…
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Recommended in trademark law: 2026 edition of WTR1000 (World Trademark Review)
I am delighted to have been recommended alongside my partner Anne-Virginie La Spada in the 2026 edition of the WTR1000 (World Trademark Review 1000), the global reference guide to the best trademark lawyers. This international distinction recognizes our expertise in trademark law, intellectual property, and intangible asset protection strategy, as well as our support for…
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Invited to World Economic Forum (WEF) 2026
I am honored to have been invited to the World Economic Forum, which will be held from January 19 to 23, 2026, in Davos. I will take part in a roundtable discussion organized by Robert Mahari, director of the CodeX Center at Stanford, under the auspices of Leading Beyond Boundaries 2026, a forum that describes…
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Commercial contracts publication
After many long months of waiting, I am delighted to see the second edition of the Recueil de contrats commerciaux (Collection of Commercial Contracts) published by Helbing finally released. I contributed to this publication by drafting a service level agreement, more commonly referred to by the acronym SLA, a key operational document for ensuring business…